saving journalism from newspapers.

This blog post was written by a partner of mine (Burt Herman) over at the d.School. We’re both taking the “Redesigning Journalism” (note prev. blog entry) class there with the goal to launch a venture within the journalism space. What follows are some some key tidbits from a presentation at IDEO by Gannett’s VP of innovation, Michael Maness, speaking from an old media perspective as one of the largest U.S. newspaper chains and publisher of USA Today: 

“The future is here, it’s just not evenly distributed.” 
 
“The last old media brand has been created: Yahoo.” 
 
Old media has focused on the “lean-back” audience of older daily newspaper consumers. The new audience is “lean-forward” who don’t merely consume but also produce media. 
 
Average daily media consumption of a regular user is 8 hours, 40 minutes a day. 
 
On old media: “We still value perfection over momentum.” 
 
“The future is pro-am.” 
 
“The new objectivity is built from multiple subjectivies.” 
 
The “mode of information needs to match the channel.” 
 
“Content must become simple, easy to share objects” that can move easily through distribution channels. 
 
“We must shift from being a destination to enabling distribution.” 
 
Audience and media need a “symbiotic relationship instead of parasitic.” 
 
“Journalism needs to be saved from newspapers.”

Peace.

-(check out Burt’s blog here)-

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